Measures of Central Tendency: Standard Deviation

Sometimes, brands split their companies into pieces called "shares" and sell them to the public/investors so they can gain power and value. Standard deviation is one of many things people use to measure the risk of investing in a company.

• Michael Kors sells their company for $\$ 65.97$ per share, on average, with a current standard deviation (of the last month) of about $\$ 5.50$.

• Nike sells shares for $\$ 68.35$ each, on average, with a current standard deviation (of the last month) of about $\$ 1.50$.

• Lululemon sells shares for $\$100.26$ each, on average, with a current standard deviation (of the last month) of about $\$3.00$.

Which company is the most risky to invest in?