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This is a stub article; the stuff on transformations and completing the square should be expanded.
The goal of this post is to show (algebraically) that all quadratics have the "same basic form", or equivalently (geometrically), that all parabolas have the "same basic shape".
Specifically, we'll show that any quadratic can be easily transformed to a "simpler" quadratic (which has roots at , (almost) by definition of the square root of , at least if ). So in order to understand the "entire family" of quadratics, it's "enough" to understand the "simpler family" of quadratics of the form . As long as we keep track of how the more "complicated" quadratics are related to their simpler basic forms, we'll usually be good to go.
For example, the quadratic formula is a special case of this idea: we can relate the roots of a "complicated" quadratic to the roots of a "simpler" quadratic . In some sense, that's all the quadratic formula really says; we're just "solving for the roots of a general quadratic in terms of the roots of simpler quadratics (which are , essentially by definition)".