Illustrated · 2 min
Exponential Functions
India is the second most populous country in the world with a population in 2008 of about 1.14 billion people. The population is growing by about 1.34% each year. We might ask if we can find a formula to model the population, P, as a function of time, t, in years after 2008, if the population continues to grow at this rate.
In linear growth, we had a constant rate of change -- a constant number that the output increased for each increase in input. For example, in the equation , the slope tells us the output increases by three each time the input increases by one. This population scenario is different -- we have a percent rate of change rather than a constant number of people as our rate of change. To see the significance of this difference consider these two companies:
Company A has 100 stores, and expands by opening 50 new stores a year
Company B has 100 stores, and expands by increasing the number of stores by 50% of their total each year.
Looking at a few years of growth for these companies:

Notice that with the percent growth, each year the company is growing by 50% of the current year's total, so as the company grows larger, the number of stores added in a year grows as well.
To try to simplify the calculations, notice that after 1 year the number of stores for company B was:
or equivalently by factoring
We can think of this as "the new number of stores is the original 100% plus another 50%."
After 2 years, the number of stores was:
or equivalently by factoring
now recall the 225 came from . Substituting that, =
From this, we can generalize, noticing that to show a 50% increase, each year we multiply by a factor of (1+0.50), so after n years, our equation would be
In this equation, the 100 represented the initial quantity, and the 0.50 was the percent growth rate. Generalizing further, we arrive at the general form of exponential functions.
Exponential Function
An exponential growth or decay function is a function that grows or shrinks at a constant percent growth rate. The equation can be written in the form
orwhere
Where:
is the initial or starting value of the function
is the percent growth or decay rate, written as a decimal
is the growth factor or growth multiplier. Since powers of negative numbers behave strangely, we limit to positive values.













